Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, 13 June 2008

Know your Market

Just about to pack up for a weekend at the in-laws when an odd message popped up in my inbox.

The subject had 'Hello Dear Dougalfish from XXXX Press'

I vaguely remembered sending out a lot of CVs to different publishing companys not so long ago and wondered if one had found my CV on a to-do pile and fallen instantly in love :-)

Then I noted the email was addressed to the email I use on my directory entries - so concluded that it was probably work and ignored my initial worry that it might be luncheon meat.

Dear Dougalfish,

Hope you are doing fine.

Allow me to introduce myself. My name is Sxxxxxx and I am responsible for business development at _____________ (
www.______________.com ) . I would like to take this opportunity to introduce our company ........

It turns out that THEY are a company based in India that want to sell ME editing services!

..... In order to help you assess our capabilities, we would be happy to doing a sample of 10 – 15 pages for you as per your specifications. I have attached PDF of our brochure for your kind perusal.

We would request for a convenient time sometime this week or any time convenient to you for a teleconference so that we can explain our services and take our discussion to next level.

Look forward to your response.


I looks like they've trawled the Directory of the Society for Editors and Proofreaders for email addresses - what a waste of their time! Perhaps I should reply with my fees.

Monday, 21 January 2008

Momentary euphoria turns to nagging doubt

I'm experiencing momentary euphoria due to the fact that the project I mentioned in my last post is finally 'in the post' to the designer. The client and the project manager stopped answering my emails last week so I'm now starting with the nagging doubt of whether I'll ever get paid by them and, if I do get paid, if they will give me any more work - and if so if I would accept it?

You see I've been in the position for the first few years of my freelance career of only having a couple of clients - one of which I worked for in a previous life as an in-house editor - and chugging along quite happily until 1) the work dried up and I realised it was true you can't put all your eggs in one basket and 2) little one went to nursery and I suddenly had more time on my hands - and I'd rather work than do the housework!

My first action when the work started to dry up was to advertise in a few places locally (so far to this date I've had no clients from this :-]), get on as many web forums for freelancers as I could and, of course Facebook.

The second was to chase up my advanced membership of the SfEP which had been sitting in the office for a year waiting for my previous employer to write a reference about my freelance work - which she simply 'didn't have time' to do. Thankfully as I could prove that in the year since I had made the application I had worked 100s and 100s of hours and had undertaken CPD (continuous professional development) the council granted me the status and I was able to add myself to the directory. The result has been several new clients and a very hectic workload but also some bad experiences - unintelligible briefs, contrary clients and late payment. There have been good points too - expanding my repertoire, building up a good client base and in some cases a bit better pay!

So I'm not in a position to pick and choose just yet - but it would be nice! Perhaps when he's at university :-)