Know your Market

Just about to pack up for a weekend at the in-laws when an odd message popped up in my inbox.

The subject had 'Hello Dear Dougalfish from XXXX Press'

I vaguely remembered sending out a lot of CVs to different publishing companys not so long ago and wondered if one had found my CV on a to-do pile and fallen instantly in love :-)

Then I noted the email was addressed to the email I use on my directory entries - so concluded that it was probably work and ignored my initial worry that it might be luncheon meat.

Dear Dougalfish,

Hope you are doing fine.

Allow me to introduce myself. My name is Sxxxxxx and I am responsible for business development at _____________ (www.______________.com ) . I would like to take this opportunity to introduce our company ........

It turns out that THEY are a company based in India that want to sell ME editing services!

..... In order to help you assess our capabilities, we would be happy to doing a sample of 10 – 15 pages for you as per your specifications. I have attached PDF of our brochure for your kind perusal.

We would request for a convenient time sometime this week or any time convenient to you for a teleconference so that we can explain our services and take our discussion to next level.

Look forward to your response.

I looks like they've trawled the Directory of the Society for Editors and Proofreaders for email addresses - what a waste of their time! Perhaps I should reply with my fees.

Ten tips for freelancers to stay motivated, sane and productive

The Freelance Switch blog has another one of their top tips up this week. All very sound advice.

I'm not very good at number 4 - I have a guilt complex and 'faking' feels akin to lying in my book.

I should definitely do number 5 - though I have trouble saying 'no'.

I thought long and hard about number 6 at the 2006 SfEP conference. I've used my 'elevator pitch' numerous times to some success - though strangers at dinner parties tend to switch off when they learn that I don't edit fiction.

I definitely fail on number 10 - my receipts for 2007/2008 are still in the highly (not) organised file in the study (behind all the furniture we've just moved out of the spare room).

I like these little 'top tips' - they serve as great reminders of what to do (and what not to do) and you can often learn from others mistakes and successes.

BGS and the Gutenburg Press

Last Thursday I took part in our local SfEP group's trip to the British Geological Survey in Nottinghamshire. I was busy with work but had promised to go along (my attendance is sketchy at best) and I needed a break so I dragged myself away from the laptop (and the phone - more about that later) for a tedious queue along the M1 and an argument with the SatNav on the Nottingham ring road to a strange university campus type building that houses BGS.

I am so glad I did as the trip included two of my favourite things - fossils and books. In fact more than a couple of us were commenting about how libraries, particularly old libraries, make the little hairs on the back of our arms stand on end. Pre-children we made a trip to Dublin with some friends and while the rest of our party were happy to sit around in bars, sampling the Guinness, the highlight of my trip was the Book of Kells - in fact my 80 year old grandmother went recently on a bus trip and as I enthused that she must go and see it she looked at me rather strangely (she never made it but her trip was more tea shops than pubs). I get as excited as Stephen Fry did at the prospect of seeing a Gutenberg bible on his recent program about it (which was repeated on Friday so will still be available on iPlayer if you didn't catch it). I used to be able to indulge in this excitement in my in-house job as I was the editor in charge of producing this series (amongst others) which, at times involved handling originals to make up the facsimile texts - it made all the problems of dealing with the volume and series editors and the libraries worthwhile to hold history in my hands.

Looking at blogs (such as here and here) and sites by other freelance editors and writers a love of books seems to be a recurring theme. I think most of us would say we do the job because we care about the written (typed) word rather than the author or publisher of the final result!

Three Year Anniversary

The end of this week marks my third anniversary of being a freelancer. Woo hoo!

I remember, back when I first started out, reading a post on a forum detailing some guy's hours worked, money earned and percentage increase on last year. Why would someone want to read all that (he also regularly posts his marketing strategies as in 'today I sent out 500 letters advertising my services - I'll let you know if I get any work from it' - he didn't ... get any work that is, he did in fact tell us all about it)? What's the point of noting it all down? Isn't it a pointless exercise?

But I must have taken something from it as I did start to note down my hours and the page count of projects - which has proved invaluable in quoting for new projects.

So why am I about to do to you now what he did back then (and I'm expecting him to do again in a couple of weeks time)? Because it IS a worthwhile exercise - I'll try not to do it in an 'hey look at me aren't I great' way. It has helped me to judge where my priorities are, where my weaknesses are and what to improve on in the future. Most importantly it helps me to prove to the OH that this freelancing lark is better than minimum wage down the supermarket - just.

In short this year I have worked 90 hours less than last year - understandable as I've had a week in hospital, a week cut off by flooding AND 3 weeks holiday. But still 150 hours more than I worked in the first year - with a newish baby and a house move.

My income has increased 12% on last year - so despite working less hours I have taken more money, this is due to rising to advanced membership of the SfEP and working for more varied clients. Overall it is a 23% increase on the first year.

I have yet to work out my outgoings but expect that my increased advertising and society membership costs will even out against the conference and courses I attended last year.

My hourly rate dropped by £2 last year but has increased by £3 this year - again this is due to clients - last year I did a lot of 'test' work for new clients who then turned out to have a really poor rate after the test was over. It's still not in the realms of where I would like to be but I've had better paying clients this year and now know what I CAN achieve.

My average number of hours a week is 20 - which as a part-timer is just about right - but bearing in mind the amount of time I've had off this year and the dry spells I've had this has meant several weeks have been closer to full time hours (a few weeks saw me log over 40 hours). This year I have also made more of an effort to work during the day in my child free hours and spend family time in the evenings - though some days I work right through.

For me this is a worthwhile exercise as although I know I just about scrape to pay the bills each month it is nice to know that my little fledgling business is going in the right direction.

This year is the first time I've logged my hours week by week and this has led to a surprising outcome - it has become very clear that traditional 'holidays' are very busy for me - my busiest months were August, November and January (with December coming a close second) my leanest months were April and June. It will be interesting to see if this is a trend in the following years - I always suspected that it was the case that desk editors ship everything out before they go away so that it will be 'miraculously' finished for them by the time they get back (I used to be one so I know that it is true ;-)).

If you are still with me - well done for hanging on in there! I promise I wont bore you with my tax return ... much.

A Day in my Life ...

This will be a familiar scenario to many of my fellow freelancers but I'm often asked 'How do you do what you do?' or 'What's it like working from home?'. I thought I'd put it down on paper (or in this case blog). So a typical day for dougalfish:

5am kick other half to switch his alarm off.

5.15am kick other half to switch his second alarm off.

5.30am kick other half to switch his mobile phone alarm off.

6-6.30am pretend to sleep whilst other half runs around getting showered and dressed for work and ignore his expletives (he has to be at work for 7am and it's a 45 minute drive away).

6.35am allow the toddler into the space vacated by his father and politely explain that it's too early for cBeebies.

6.40am give in and switch the tv on, hand toddler the remote and go back to sleep.

7am woken by my least favourite song in the world - that's why it's in the cd alarm.

7.20am drag myself out of bed and into the shower.

7.45am shake toddler awake (conveniently fell to sleep as I went into the shower).

7.59am leave the house.

8.02am deposit toddler at nursery.

8.20am extricate myself from toddler's iron clad grip, back out slowly and head to the car (this varies, other times he bounces in without a backward glance - leaving me feeling bereft).

8.25am open kitchen door in need of coffee, discover OH didn't clear up the dinner plates whilst I was putting toddler to bed and then finishing a project before crawling into bed myself in the wee small hours. Ignore dirty plates, make coffee and feed the cats who are now clinging to my leg in demand of food. Put in load of washing 1.

8.30am log onto computer - slightly disheartened that my inbox is empty but then remember that in the 'real word' people don't start work until 9am or even 9.30am. Have last glance through project and notes before raising an invoice and emailing to client. Update my records.

8.45am log onto facebook and see if anything interesting has been said in the discussion groups overnight, move my cars in the Parking Wars application (give OH a ticket - hah hah!).

9am answer telephone call from author with answers to queries on my next project. Open up the file to make the amendments and check there aren't any outstanding queries.

9.30am email from client to ask if I can fit in a 'quick' proofreading job in the next few days - I can't so I point them in the direction of the SfEP.

10.45am finish checking the project and email the few remaining queries back to the author as I know she is now giving a lecture.

10.50 check on bloglines whether any of my favourite bloggers have made a post: wordsmith always serves as a great professional example, reluctant blogger makes me think and Lemon Drizzle makes me laugh out loud. Put on load of washing 2.

11.20 leave to pick up toddler from nursery and then drive to my parents as my lovely dad has taken 2 afternoons off a week to look after his grandson. Like many working mums I wouldn't be able to manage without the help of my parents. We have the usual 'I don't like Grandad' conversation on the way there - but he loves him really. Decide to stay for a sandwich as all we have at home is some mouldy bread and a lump of cheese - really must fit a shopping trip in.

12.30pm arrive home and decide the smell from the kitchen is really bad so spent 20 minutes emptying and refilling the dishwasher and wiping surfaces - it's amazing how far a child can throw food. Reload tumble dryer as too wet outside to hang it out.

1pm back to work - check emails. Someone has found me on the SfEP directory and would I edit his PhD thesis for a credit in the acknowledgements? - sorry, no, I need to pay my bills. A regular client has an on-screen edit for me - the pay isn't great but they pay promptly and it has a 4 week deadline so I accept.

1.15pm the post finally arrives and contains some proofs for a project I completed about 6 weeks ago. I contact the client who asks for them to be turned around in 2 days - would have been nice to have warning!

1.30pm doorbell rings - would I be interested in a new conservatory?

2.00pm phone rings - could they speak to Mr. Dougalfish? No they couldn't leave a message when would he be home from work? 'Well he leaves the house at 6.30am and we're lucky if we see him before 7pm but if you ring then your call won't be answered as we'll be putting the toddler to bed' - Oh. (9 times out of 10 when they do get hold of him, after twice daily phone conversations with me where they refuse to give a message, the are a sales company and he lets them say their piece and then gives them short shrift for wasting our time).

2.30pm author comes back with answers to the queries so can make my last checks and put the finishing touches to the project.

5pm Power down my laptop, nip to the corner shop for a tin of beans and pick the toddler up from dad's.

5.30pm - give the toddler the beans.

6pm call from OH to say he will be late - instruct him to bring 'something for dinner'.

6.30pm suggest to toddler that perhaps a bath is in order (not an unreasonable request as he's been 'helping' grandad on the allotment).

7pm bribe toddler to get into the bath.

7.30pm drag toddler out of bath, kicking and screaming. Cajole him into PJ's and read several stories.

8pm turn on toddler's favourite bedtime CD - to a specific track (number 32), set the light 'just so' and pretend to fall asleep in his bedroom chair.

8.20pm wake with a start (the CD has finished) to find toddler asleep. Creep out of the room - avoiding the squeaky floorboard - and trip over the cat.

8.25pm feed cat. Welcome OH home who looks at the devastation and asks what I have been doing all day. Predictably he's bought Chinese takeaway (again) - must make time for a shopping trip soon.

8.45pm after wolfing down my egg fried rice settle down to the urgent proofread in the study - muted sound of the TV downstairs. To avoid distractions put my headphones on an listen to a CD.

1.00am finally decide to call it a night. Crawl into portion of bed left vacant by OH (who is inexplicably lying diagonally across it and cannot be roused) as I drift off to sleep I wonder if he's cleared up the dinner plates ... or even brought the clean washing upstairs?

So that's how I do it, not perfect I know!

Momentary euphoria turns to nagging doubt

I'm experiencing momentary euphoria due to the fact that the project I mentioned in my last post is finally 'in the post' to the designer. The client and the project manager stopped answering my emails last week so I'm now starting with the nagging doubt of whether I'll ever get paid by them and, if I do get paid, if they will give me any more work - and if so if I would accept it?

You see I've been in the position for the first few years of my freelance career of only having a couple of clients - one of which I worked for in a previous life as an in-house editor - and chugging along quite happily until 1) the work dried up and I realised it was true you can't put all your eggs in one basket and 2) little one went to nursery and I suddenly had more time on my hands - and I'd rather work than do the housework!

My first action when the work started to dry up was to advertise in a few places locally (so far to this date I've had no clients from this :-]), get on as many web forums for freelancers as I could and, of course Facebook.

The second was to chase up my advanced membership of the SfEP which had been sitting in the office for a year waiting for my previous employer to write a reference about my freelance work - which she simply 'didn't have time' to do. Thankfully as I could prove that in the year since I had made the application I had worked 100s and 100s of hours and had undertaken CPD (continuous professional development) the council granted me the status and I was able to add myself to the directory. The result has been several new clients and a very hectic workload but also some bad experiences - unintelligible briefs, contrary clients and late payment. There have been good points too - expanding my repertoire, building up a good client base and in some cases a bit better pay!

So I'm not in a position to pick and choose just yet - but it would be nice! Perhaps when he's at university :-)

Should freelancers be afraid to ask questions?

When I worked in-house we had a favourite freelancer who was initially referred to me as 'good but he needs his hand holding'. When I embarked on my freelance career I went to great lengths to avoid being called the same!

However is it always the case that if you ask too many questions you will be regarded as not up to the job? It certainly wasn't the case with the aforementioned freelancer - I'm sure he was the most used on our list, precisely because he asked questions and therefore the finished result was what we needed.

I've recently had projects from two different new clients where I have had to overcome my fear of being regarded as 'needing a hand holder'. I always worry that it isn't professional to ask lots of questions - however if I didn't ask I doubt it would have been as a professional job as the end result.

The first had lots of information to fill in and sheets of information to read before you started but it was full of jargon that was specific to the company, whom I hadn't worked for before. The end result of all my questions has ended up in a good working relationship with the editor involved who has already passed on more work.

The second was vague from the start and materials arrived haphazardly. From my initial questions I found that there was a lot of information, various checklists and instructions that I hadn't been sent and it turned out to be a much more involved job than I'd initially been led to believe. If I hadn't asked questions I dread to think what the end result might have been.

In addition lots of forums, such as the Line for SfEP members, can help out when you have a crisis of confidence about where to put a comma and they may also have other members who have worked for the same client and can shed some light on your queries.

So in conclusion, from my experience, it isn't unprofessional to ask questions - as long as you ask them in a professional way - and the end product could end up in a better working relationship, a better finished product and ultimately more work.

Take a break!

Being freelance can sometimes be lonely. You don't have the contact with others that you would have if you were employed in an office (in some cases that can be a good thing :-) ), you sometimes don't even get outside during daylight hours and even Facebook can be lonely if none of your friends are online (although it's an indispensable and addictive lifeline when they are). I only work part time, having a 3 year old at home, but with nursery closed and lots of deadlines I've been shut off from the outside world for what seems like forever!

So yesterday I tentatively took up one of my new years resolutions and headed to the gym for an hour before starting work - and realised only visiting 3 times in 2 months has really affected my fitness levels! Feeling a little braver this morning I took the plunge and ventured to the local toddler group to reconnect with people I haven't seen for weeks and give allow my 3 year old to run around (in the hope that he sleeps through tonight - still not luck on that front). Having had that break, and a chance to talk to actual people (rather than by email and instant message), I was able to concentrate on the tasks in hand this afternoon and I was a much calmer mummy.

It's made me realise that I need to add a few new years resolutions to my list - to make a few more coffee mornings with local mums, chat when I do the nursery pick up, make my local SfEP meetings (I made one last year) as meeting up with other freelance editors and proofreaders is always beneficial and most importantly to take a break every so often (with or without the chocolate bar!).